Detox Your Wardrobe

Simply put, vegan fashion is fashion sans animal exploitation. It means no leather, no wool, no fur or skins, no silk, and no cashmere or angora (which come from goats and rabbits, respectively). Even if the creation of a textile didn’t result in loss of animal life, there are concerns over suffering.

Saying no to that sort of exploitation does not mean saying no to “I feel cute today” vibes when you check your outfit in the mirror. Gone are the days of plastic-like pleather, as more designers are creating totally animal-free and style-forward lines of clothing and accessories.

That includes Joshua Katcher, founder of Brave GentleMan, a vegan menswear brand. For Katcher, the next wave of vegan fashion is about the expanding the terminology, not just the clothing options. He leans into terms like “future materials” instead of “faux leather.”

“I think the language that we use, like ‘fake’ and ‘faux,’ does a disservice,” says Katcher. Besides, he adds: The materials he uses instead of leather or wool often outperform their animal-derived counterparts. As for style, “Vegan fashion isn’t an aesthetic; it’s a method. It can be anything—it has to do with the materials you’re sourcing, not the actual design.”

Aren’t synthetic fabrics bad for the environment?

Okay, yes, vegan fashion hasn’t always been eco-friendly. Fur alternatives have typically been made with plastics, and manufacturing has often required harsh chemicals. In addition, research is showing that washing synthetic materials releases microplastic (tiny plastic particles) into the environment, polluting oceans, drinking water, and—ironically—animals.

But in the past few years, vegan fashion has been changing. Many leather alternatives that may once have called on petroleum—the kinds of vegan fabrics historically used for shoes, handbags, or belts—are using bio-oils from organic cereal crops instead. Primaloft is making a biodegradable and recyclable down alternative. Several companies are making a leather-like fabric out of pineapple leaves, orange peels, or grape skins—all byproducts of their respective farming industries.

Shoe soles manufactured from recycled tire rubber; cork purses; organic cotton, hemp, and linen: These materials are not only vegan, but also more environmentally friendly than older vegan alternatives.

Stella McCartney is making a fur alternative partly out of corn. Other companies are working toward protein-based silk made from bacteria—no worms or spiders required. There are even companies using mushrooms to create vegetable leather.

Many designers are also making strides toward life cycle management of their products, including repurposing materials after their initial use.

9 places to find vegan fashion right now

Want to shop locally or support American designers? Here are a few boutiques and brands that will make you feel good about splurging on a new outfit, dahhhling.

Herbivore Clothing - Portland, OR

A fully vegan shop offering house-designed clothing with a message, plus accessories and more. (We personally love the “I’m the vegan option” buttons and pins.) @herbivoreclothing; herbivoreclothing.com

Brave GentleMan - New York, NY

An upscale shop and online boutique offering quality menswear and shoes for the discerning gentleman. @brave_gentleman; bravegentleman.com

MooShoes - New York, NY, & Los Angeles, CA

A vegan boutique with cruelty-free, animal-approved shoes for men and women. @mooshoes_nyc & @mooshoesla; mooshoes.com

The Vegan Outfitter - Troy, NY

A boutique of clothing, shoes, bags, and accessories—including vegan leather jackets—for men and women. @the_vegan_outfitter; theveganoutfitter.biz

Doshi - Southern California

A designer of vegan leather bags, belts, and backpacks that are available online and at vegan retailers across the country. @doshishop; doshi.shop

Hiraeth - Los Angeles, CA

A totally animal-free line of ready-to-wear women’s clothing and accessories that was co-founded by Rooney Mara and is carried by multiple retailers. @hiraeth.collective; hiraethcollective.com

White Rhino Bags - Austin, TX

Vegan leather bags and backpacks designed in Texas and Canada and available online. @whiterhinobags; whiterhinobags.com

Mink Shoes - Los Angeles, CA

Luxury vegan shoes for the well-heeled woman, handmade in Italy and available in the company’s online shop, The Glorious Boutique. @minkshoes; minkshoes.com

Tastemaker - El Monte, CA

Sustainable shoes for men and women, plus leather-free wallets and belts, available to order online and through select stockists. @tastemakersupply; tastemakersupply.com

I’m sold! How can I shop sustainably and vegan-ly?

“Consumers increasingly want to align their wardrobes with their values, and as more cruelty-free and sustainable alternatives hit the marketplace, that choice becomes easier,” says P.J. Smith, fashion policy director at the Humane Society of the United States. By purchasing from brands that offer these choices, you’ll show companies that they can do well by doing good, he adds.

These days, vegan fashion can be found just about anywhere.* The easiest way to get started? Check the label on any clothing you’re contemplating purchasing. Cashmere, angora, and wool are sometimes present in knit garments like sweaters, and down is a popular fill for winter coats.

Other things to look out for? Shoes may use glue made from animal bones. Non-leather bags or purses may have leather zipper pulls or tags. Jeans frequently have leather patches on the waistband, and watchbands and jewelry often contain leather too.

If you can’t tell right off the bat, check the company website. Many brands post info online that discloses which of their products are vegan and what materials they use. If they don’t, ask. You’ll get your answer and simultaneously encourage them to broaden their offerings.

Ask companies that make vegan products about the materials too. For example, are they biodegradable? What happens at the end of their life cycle? Do they contribute to microplastic pollution? Are they produced with harmful chemicals? After all, choosing vegan alternatives is about avoiding harm and suffering, and we need to examine the larger picture.

To make a positive impact and advocate for change in the fashion industry, “See yourself as a citizen investor; every purchase you make matters,” says Katcher. “Support brands whose missions you align with.”

This article was originally published in the May/June 2020 issue of alive US, under the title "Detox Your Wardrobe."