From Greens+ to Great

Leading companies in the competitive health food industry differentiate themselves from their competitors by formulating top-quality products with proven results and that's exactly the approach that has worked for Genuine Health, Canada's leading health supplement company.

In the past decade, Genuine Health has gone from carrying a single flagship product the groundbreaking greens+ green food supplement developed by nutritional researcher Sam Graci to manufacturing, marketing, and distributing an impressive lineup of more than 35 products at fine health food, grocery, and drugstores across Canada.

Genuine Health Philosophy

The company has achieved its success by remaining true to a simple vision of "providing the most superior products for a healthy and vibrant life." This vision begins with researching and developing top-quality products designed to help customers achieve their goals for healthy living.

"Our philosophy is that a lean body is a healthy body and a healthy body is a lean body," explains Lisa Chisholm, Genuine Health's director of marketing. This philosophy is embodied in all of Genuine Health's products including greens+, abs+, and o3mega+ joy, each of which contains all-natural, research-proven ingredients with guaranteed results.

In fact, greens+ is not only the first green food supplement of its kind it is also the only research-proven formula. A 2004 study published in the Canadian Journal of Dietetic Practice and Research, the journal of the Dietitians of Canada, concluded that users of greens+ experienced significantly greater energy levels and improved well-being following a 12-week, randomized, double-blind, placebo-controlled clinical trial.

"People have been telling us for years that greens+ gives them increased vitality, energy, and well-being," says Stewart Brown, president of Genuine Health. "Now the scientific research supports the testimonials."

An Expert Team

The company's commitment to natural health goes beyond researching and developing new products. In addition to its highly informative website GenuineHealth.com, which features helpful articles, product information, and meal and exercise plans, the company also works in partnership with a growing body of experts and authors in the field of natural health.
Along with Sam Graci, whose most recent book The Path to Phenomenal Health (Wiley Publishing) was released in September 2005, the company's lineup of advisors currently includes:

• Dr. Joey Shulman, author of the new book The Natural Makeover Diet (Wiley, 2005) and Winning the Food Fight: Every Parent's Guide to Raising a Healthy, Happy Child (Wiley, 2003)
• Crystal Andrus, author of Simply...Woman! The 12 Week Body-Mind-Soul Total Transformation Program (Hay House, 2004)
• Dr. Alan Logan, author of The Brain Diet (Cumberland House, 2006)

To provide customers with greater access to these health experts, the company's website features a selection of their published articles, information about their books, and scheduled appearances at seminars, trade shows, and more.

Always on the leading edge, Genuine Health is even working to improve the health of animals, using greens+ to treat animals in need of rescue and rehabilitation at the Island Wildlife Natural Care Centre on Saltspring Island, BC.

For more information, visit GenuineHealth.com.