Siegfried Gursche :: Environmental and Health Concerns

Siegfried Gursche
by author Sandra Tonn Photos by Carmen Schmid

After 30 years natural health pioneer Siegfried Gursche has retired from his position as the publisher of alive. While no longer at the helm of the nation’s much-loved natural health publication, his entrepreneurial spirit lives on as the magazine continues to inform and educate.

While Siegfried is best known as the publisher of alive, he was also a true pioneer of the health food movement in Canada, with a career that spanned more than 50 years and that continues today. “There is no one more dedicated to the health food industry than Siegfried. He lives and breathes it,” says Deane Parkes, president of Preferred Nutrition. “alive is an extension of him,” he adds.

Many people, including manufacturers, health food store retailers, and readers alike are thankful to Siegfried for his contribution to the health food industry. Sam Graci, formulator of Greens+ and a best-selling author, says, “Siegfried Gursche, to me, represents the backbone and the highest integrity of the natural food movement. He is a man who has set the ethical standard by which we now gauge each of our performances. He deserves a lifetime of ‘thank yous.’”

Pioneering Natural Health

Seemingly destined to become a health pioneer, Siegfried was born in Germany to vegetarian parents, who had adopted the diet for health reasons. The kids at school used to stare at his lunch with disbelief and tell him he would die if he didn’t eat sausages. To defend himself, Siegfried began reading about nutrition.

He remembers being inspired by Gayelord Hauser’s best-selling book, Look Younger, Live Longer, (Farrar, Straus, 1950). He learned about health foods such as brewer’s yeast and blackstrap molasses and went on to study herbs and organic farming and to apprentice in a health food store. Both his grandfather, a flax and potato farmer, and his entrepreneurial father greatly influenced his path.

Like Father, Like Son

Siegfried credits his adaptability and unique way of thinking to his father, who was creative in finding ways to feed a family during a time of political turbulence. His father set up a delivery business for farmers who could not afford a store. He brought fresh milk, oil, cheese, and nut butters to customers. When his own grocery store business closed due to war rationing, he manufactured baskets for farmers. When sweaters were unavailable he set up a knitting mill. “If it was needed and he couldn’t get it, he did it himself,” Siegfried explains.

Siegfried, too, is a true entrepreneur. His personal path was laid according to his ability to recognize a need and his dedication to fulfill it. After buying a bookstore in Canada, his customers enjoyed reading about herbs but complained they could not find the herbs to purchase–so Siegfried imported them. He was not only the first to mix herbal tea blends for sale, but he also pioneered the first colour-printed tea packaging.

A Quest to Help

Siegfried prompted many “firsts” on his quest to help where he saw a need: he was the first person to import German phonograph records and even gathered musicians together to produce original recordings; and, as a talented photographer, he was the first to publish large-format Canadian gift calendars.

One of the greatest voids Siegfried filled, though, required not only his natural health, publishing, and photography experience but also a good deal of diligence and perseverance to overcome the many roadblocks along the way. He recognized that Canadian health food manufacturers believed in their products, but they had no way of advertising them, and that health food store retailers needed to educate the public so they would buy natural health products.

During a time of little natural health awareness or support from policy makers, Siegfried created a way to promote natural health products and educate the consumer–he published alive magazine. “From day one,” explains Siegfried, “it was alive’s philosophy to help readers take responsibility for their own health.”

A Living Legacy

“Siegfried Gursche’s contribution to the natural health movement in Canada is well exemplified by his two major legacies: alive magazine and the Encyclopedia of Natural Healing,” says Croft Woodruff, health journalist, activist, and owner of Croft’s Health Products store in Vancouver.

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Source: alive #283, May 2006

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